Starting a Sports Betting Platform in 2023

Here’s what you need to know to start a sports betting platform in 2023.

Key Points

– For those considering it, now is the time to start a sports betting platform.

– There are a number of must-haves for a new sports betting platform.

Starting a Sports Betting Platform in 2023

Online bookmakers are now the preferred choice for modern sports bettors. Online sportsbooks provide a wider variety of sports and events to bet on, up-to-the-minute data feeds, and new options like live betting. 

Placing bets from a smartphone or other device is so much easier than traveling to a physical sportsbook or even to a local bookie. More and more businesses are launching online sports betting sites in an effort to meet the demand that is only going to continue to grow. 

If you have ever thought about starting a sports betting platform, there is no time like the present.


Variety of Bets

Today’s bettors have access to a huge selection of bets. Different regions may refer to the same type of wager by different names, and wagering practices that are common in one nation may not always be practiced elsewhere. For the most part though, an online sports betting platform offers a range of options.

The most common and simple kind of wager is a straight bet. This is a simple bet on who will win a game, race, or other event. The odds are based on the perceived likelihood of winning; if the underdog wins, the bettors will win more money than if the favorite wins. Bets may also be made on a draw in sports where such an outcome is possible.

When placing a point spread wager, gamblers are not necessarily attempting to predict the outcome of a game or match. Instead, the bookmaker determines a “spread,” or a difference in points, which makes it profitable to wager on both the favorite and the underdog. 

Bettors can also wager on the overall number of goals or points scored in a game or match. This is known as Totals or Over/Under betting. Bettors that are unsure of a side can bet on the total. A total is established by the bookmaker, and bettors can choose to wager on whether the total will be higher (over) or lower (under) than that number.

Sports Betting Platform Special Bets

There are all sorts of other bets that online sportsbooks carry. Prop bets are extremely popular and if you want to capture more bettors, you need to offer them. New bookies can maximize prop betting profits with pay per head services.

These bets don’t necessarily determine the outcome of an event. There are team prop bets like which team will reach 20 points first in an NBA game. Player props are really popular in all sports. Many of them are profitable too. 

An online sports betting platform should include parlay bets. A parlay is a single bet made up of multiple bets. Despite the high risks, the payouts are substantial. The house always has an advantage on parlays, so be sure to include them in your offering.

Bonuses & Incentives

In addition to providing a wide range of options, it’s crucial to give your customers numerous incentives to bet. Promoting events in the days leading up to the game while providing favorable odds and exclusive deals will help draw in new bettors. 

Working with a sportsbook software company can help you come up with various incentives. Most sportsbooks offer some sort of sign up or welcome bonus. There is also an initial deposit bonus. These types of things can lure more bettors to your sports betting platform.

The thrill of winning is not enough to keep your audience coming back because of the level of competition in the market. Operators should frequently offer exclusive incentives in order to develop a base of loyal clients. Free bets and other bonuses will entice prospective customers to make deposits and wagers.  Bookies use a customer loyalty program to keep devoted customers satisfied even when they are having a bad run.

It also helps to offer other incentives like weekly football square contests, March Madness brackets, and more.

Provide Information on Your Sports Betting Platform

Bettors like information. They want statistics, historical data, news, and insight , to help them make wise bets. Simply put, customers will inevitably turn to another source if your service does not provide easy access to the information they require. 

Real-time sports data (scores, schedules, and statistics) and live feeds have become industry norms. Building player trust will help you keep your audience by providing the knowledge gamblers need to assess the odds and choose which outcome to wager on. 

Providing this information gives bettors one less reason to find another sportsbook.

Processing Transactions

Any internet-based business must prioritize the technical side. The right pay per head service can ensure that you provide 24/7 customer service and take precautions to avoid glitches, outages, or delays.

The results of any such errors can be disastrous when bettors swarm to your site during a popular event. Again, the right PPH provider can help to control (or, even better, anticipate) any problems and come up with a speedy and effective resolution.

Another crucial element is having trustworthy payment processors. Working with a reputable payment service is a requirement. That can also be addressed by your sportsbook software service.  

User Interface & Design

Never undervalue the significance of a first impression. A sportsbook that is simple to use, has a strong brand identity, and a contemporary design immediately comes across as trustworthy and professional. 

That helps customers. Sportsbook software has evolved to eliminate pop-ups and other distractions in favor of an attractive color scheme throughout and strategically placed promotional offers. 

Sign-up buttons should be prominently displayed, and it shouldn’t take more than a couple of clicks for bettors to find the sport they want to wager on. Keep in mind that if visitors to your website dislike it, they won’t want to wager on it either.

Don’t Forget Marketing 

Last but not least, it’s crucial to stand out from the crowd when launching any online project, including a new sports betting platform. The effectiveness of your affiliate marketing, SEO marketing, and digital marketing will all play a significant role in how well your online sportsbook does. 

You should continually assess the effectiveness of your various marketing channels. Don’t be afraid to try out new tactics. Make sure that all of your efforts are catered to the preferences of the market segments you are targeting if you want to stay in touch with your audience.