You are going to have certain customers who not only get a thrill out of wagering on sports, but who also gravitate toward the ponies as well. And let’s face it – there are very few things as exciting as having a lot riding on an event that begins and ends with in about two minutes’ time. Horse racing carries a lot of tradition behind it, and it is something many of your players will want to do, at least on occasion. When you have the one of our trusted providers you are able to offer a state-of-the-art race book experience for any better, no matter what the sophistication level.
This is very robust, to say the least. As an agent, you will be able to offer the opportunity for your customers to wager at any major thoroughbred track in North America, and on any race. Some customers might get of “tip” from somebody, or may take their chances reading the Daily Racing Form, fancying themselves as a top-notch handicapper. The bottom line when you have racebook business is that you are going to find quite a profit margin. For most of the agents who take advantage of the their package, it is well worth including. And at the very least, you would have the opportunity to either offer it or decline it for each individual customer. Remember, that this great providers affords you the chance to have your entire business at your fingertips at any time, with a very extensive “back end.” So you are in complete control at all times.
When they talk about all the tracks being covered, they really mean it. This means illustrious venues such as Aqueduct and Belmont Park in the New York City area; Saratoga in upstate New York; Gulfstream Park in Florida, Pimlico Race Course in Maryland, Monmouth Park in New Jersey, Oaklawn Park in Arkansas, the Fairgrounds in New Orleans, Arlington Park in Chicago, Churchill Downs in Louisville and Keeneland Race Course in Lexington. Also, all of the great tracks out West, including Golden Gate, Hollywood Park, Santa Anita and Del Mar in California.
And what can your customers wager on? Well, anything they can do at the track, and even more. There is win-place-show betting, exacta wagering, exacta boxes and trifecta boxes, superfectas, and any number of variations thereof, including the key and the wheel. All of the tracks have a daily double and a pick six, with some variations on that. There is an awful lot of wagering that can be done. This is some very fertile ground not only to supplement the business you get from certain customers, but to create new business as well. It is not all that often that you hear about horse bettors coming out ahead at the track in the long run.
When the major races come up you are going to be well-equipped. That means all of the Kentucky Derby prep races, including the Florida Derby, Arkansas Derby, Wood Memorial, Blue Grass Stakes, Santa Anita Derby and much more. Then, of course, there are the Triple Crown races, like the Kentucky Derby, Preakness Stakes and Belmont Stakes. Of course, there are plenty events for older horses, and all of it leads to the club `racing event of the year, the Breeders’ Cup. More specifically, the Breeders’ Cup World Championships, where they line up for two days for some of the worlds richest races. This is where all the champions are crowned, and your customers are going to want to play these things somewhere. They might as well do it in your Pay Per Head racebook.
Of course, the way it works is that you are the Pay Per Head, which means that, in effect, you are taking the action and paying off on it. Customers execute wagers through the interface in the customized online site that this providers will construct for you, conduct business in the interface over their mobile device, or reach your call center on the telephone, speaking to one member of a full staff of professionally-trained representatives who speak English as their native language. On a weekly or monthly basis, you simply settle up with your customer, collecting or paying.
How this works in terms of the relationship with our PPH service providers is that you pay a “per-person” or “per-head” charge for everyone that has used the software to place wagers. And you are going to get a tremendous deal on this package that is going to make it not only very profitable for you, but much more cost-efficient, allowing you a lot more time to go in get new business. You are going to find that to be very useful as time progresses, and you want both exactitude and convenience out of your own administration of these tasks.
