Your Players Need to Bet on Horses Now

If you run a sportsbook, you need to offer your players the ability to bet on horses right now. This form of betting is an essential part of the complete gaming experience. Not only are horse races exciting and thrilling, but they also provide bettors with another option to increase their winnings. Not having a racebook feature is losing bookies money. Change that immediately.

Key Points

– Bookies should offer players the ability to bet on horses in addition to sports.

– Today’s thriving pay per head industry makes adding horse betting to a sportsbook easy.

Rise in Sports Betting

Sports betting is on the rise almost everywhere in the world. Yes, traditional wagers make up a large portion of that gambling. As a result, more online bookies are entering the business. To set themselves apart, they offer the traditional wagers and more.

The “more” is features like the modern racebook. A racebook feature added to your pay per head sportsbook will allow bettors to wager at tracks all around the world. Most PPH services offer the racebook as part of their standard offering.

At the very least, bookies can capitalize on the early summer’s Triple Crown. Sports bettors from all genres like to bet on the biggest races in horse racing. When the sports schedule hits spring, it’s time to get that racebook feature live.


Why Add a Racebook

A racebook is an essential feature that bookies should provide to their players who want to bet on horses. In its simplest form, a racebook is a platform that lists all the horse races happening at various tracks around the world.

A bettor can browse through these races, place their bets on a particular horse, and then sit back and watch the race unfold. Bookies need to offer this feature because it is an exciting and profitable market. 

Horse racing enthusiasts are always looking for a platform where they can easily bet on their favorite horses and potentially win big. Without a racebook, bookies will lose out on these customers. 

As you have heard many times before, “build it and they will come.” If you don’t offer horse betting, potential customers will just go find a sportsbook that does. 

Bet on Horses – Understanding the Basics

Horse betting is a thrilling experience. If you are new to it, you may find yourself feeling overwhelmed with the verbiage and procedures involved. 

Understanding the basics of horse betting is crucial if you want to have any chance of success. First, you need to decide which type of horse bets you would like to wager on. That requires some knowledge of the Win, Place, and Show bets. These are simply bets on a horse to win (Win), come in second place (Show), and place third (Show). 

Like any sport that you bet on, Iit is essential to study a horse’s statistics, racing history, and form, and take note of the track and weather conditions. 

You should also understand the odds and how to spot value. While there is no foolproof way to win on horse betting, the more you understand how it works, the better your chances will be at making an informed decision.

The Benefits of Ways to Bet on Horses to Your Players

Apart from the excitement of watching magnificent horses galloping towards the finish line, there are several benefits to offering horse racing to your players. One of the biggest draws is the opportunity to profit substantially. A basic $2 bet on a horse has the potential to pay a winner thousands of dollars.

Horse racing also attracts a diverse audience, from passionate horse lovers to casual sports fans. That will expand the reach of your gaming platform. 

Additionally, offering horse racing can set your platform apart from competitors and establish your brand as a leader in the industry. 

Overall, including horse racing in your offering can be a valuable addition, providing entertainment, engagement, and revenue for your website.

How to Set Up a Racebook for Your Customers

As mentioned previously, most pay per head service providers include the racebook as an extra feature that is part of the entire offering. If you are not using a PPH service, you should consider it. The technology is outstanding and it makes running a sportsbook much easier.

If you have partnered with a PPH software service that doesn’t offer a racebook feature, you should consider switching services. There are way too many great pay per head companies in the industry that offer this extra feature. 

Partnering with a PPH provider that offers horse betting is the easiest way to set up a racebook for your customers. Your pay per head company can integrate this feature into your online sportsbook platform. You’ll be ready to offer horse betting in a matter of hours.

Bet on Horses – Types of Bets You Should Offer

Bettors love to wager on the big races like the Kentucky Derby, for example. The problem is that most sports bettors don’t bet on horses consistently. 

As a result, many bettors may not be aware of the different types of horse bets they can make. We mentioned the basic Win, Place, and Show bets.

There are additional, more exotic bets as well. The Exacta is a bet on the exact order of the first two horses. The trifecta is a similar bet and predicts the exact finish of the top three horses. Bettors can even go for the top four in the superfecta. All of these can be boxed as well which means bettors can pick the top two, three, or four horses regardless of the order of finish.

There are other bets as well. The point is that as a bookie you will want to offer as many horse bets as possible.

Tips for Increasing Profits from Your Racebook

To increase your profits from horse betting, watch closely how your players bet on horses. Use the reporting that your pay per head provides and track the different types of bets. There may be a few where you can adjust the odds to entice more bets. 

You may even want to use some sort of a promotion. Offer bonuses for the big events like the three legs of the Triple Crown (the Kentucky Derby, Preakness Stakes, and Belmont Stakes).

Offering an online racebook for your players is essential for any bookie. The potential profits are huge when handled correctly. If you want to compete with the heavyweights in the industry, you have to have this feature now!