The PGA Tour is the organizer of professional golf tours in the US and in all of North America. The tour is made up of 44 different tournaments played throughout the season. Seasons run from mid-September to August of the following year. Sports bookies should take advantage of the tour’s schedule.
– Bookies can take advantage of the PGA Tour and increase their profits.
– A quality pay per head service will help bookies maximize the pro golf season.
The PGA Tour Makes Money
The Professional Golfer’s Association (PGA) started in the early 1900s and, though it has changed over the years, it continues to organize the major events that make up the pro golf schedule each year in the US.
The tour generates a ton of revenue due to the fact that millions of people from all 50 states and around the world tune in to watch events on television. Fans also choose to wager on the almost weekly tournaments.
If you’re a bettor, you can take advantage of some loose lines and pick up some great paydays. If you’re a bookie, you can offer a lot of action every week and use the golf season to enhance your operation.
Increase the Number of Betting Options
The majority of bookmakers only provide options for bets on outright tournament winners. However, you may take things one step further by increasing the number of betting selections. This will boost the level of involvement shown by customers, as well as your revenues.
Bettors in today’s world are looking forward to significantly more than just placing a wager on a PGA tour champion. They want to have the experience of being on the golf course and be a spectator at the same time. By increasing the number of possible wagers, you can bring the event to their attention.
For instance, you could provide matchups between two golfers on a head-to-head basis in addition to a variety of prop bets. Expanding the betting board brings in a larger customer base, each of which has their own individual tastes. Remember, bookies that don’t offer certain bets will lose customers. Those customers will go elsewhere to find action.
Market Your Golf Game
Marketing the various betting alternatives to the appropriate demographic is one more approach to cash in on the PGA Tour. Once you have a good understanding of your customer base, marketing will no longer present a challenge. Take, for example, the fact that you already have your customers’ email addresses.
You can easily inform your customers about the upcoming PGA event by sending them newsletters with the relevant information. Send multiple emails to your customers to remind them about the event, and provide them with a preview of the quality of the odds and betting lines.
You can also send marketing messages that offer bonuses and other incentives. Bettors like to take advantage of promotions, even if it is on a less popular sport like golf.
Examine the PGA Tour Competitors and the Environment
Whether you are a bookie or a bettor, it is essential to conduct research on both the players competing in the event and the course they will be playing on. For bettors, you want to find situations that are advantageous. It all comes down to finding value in the various golf bets.
For bookies, you have to use your analysis to tailor your odds and betting lines to suit your preferences. You want to offer odds that are competitive while protecting against risk at the same time.
The best way to accomplish this is to examine both the golf course and the players in the tournament. This will help you form an accurate image of how the competition may turn out. Certain players play better (or worse) on certain courses. Keep that in mind as you develop your betting board for any PGA event.
Examine the players’ track records of wins, as well as their current form and any recent defeats, leading up to the tournament. Then, make the necessary adjustments to your odds.
Don’t forget to study the course. This will provide you with information that will assist you in improving the odds that you set. You can also find out how players perform on a particular course, and you can adjust your odds based on that information.
Partner with a Quality PPH Service
To take advantage of the PGA Tour and the entire professional golf season, bookies must partner with a pay per head service that allows them to do so. Be sure to find a service that will allow you to post a wide variety of betting options.
Your PPH provider should have an outstanding customer service component and an easy-to-use interface. The more you can do to make it easy for your bettors; the better off you will be.
You should also use various promotions and incentives to draw more bettors. Run a golf promotion and watch your profits grow as a result.