Marketing Your Sportsbook 101

Strategies for marketing your sportsbook.

Key Points

– Marketing your sportsbook is not an internet-only endeavor.

– Use a variety of different channels to market your sportsbook.

Marketing Your Sportsbook 101

It goes without saying that sportsbook marketers are aware of the industry’s constant change and position at the forefront of regulation. Sportsbooks are entirely focused on competing with one another to improve their offerings and make them more relevant to players of all ages. 

There are many ways to skin a cat, and you can use innovative sportsbook marketing campaign ideas to maximize the return on your investment in a number of ways. That is the focus of this article.

Use Social Media

The real game is played on social media. There is no doubt that it is THE strategy for luring new customers. However, a sizable number of social media followers won’t switch to your sportsbook unless you can demonstrate your ability to offer reliable information. 

Sportsbook owners need to establish themselves as a trusted source of betting-related information in addition to providing information on sports. 

One of the ways to do so is to check out what some of the biggest names in sports do with their social media. Look at social media accounts for ESPN, Bleacher Report, and other major online sportsbooks. What works for them may work for you also.


Use Content Marketing 

The strength of your brand storytelling determines the success of both your content marketing strategy and your affiliate marketing strategy. Any business can benefit from this, and online sports betting is no different. 

The use of interesting and pertinent content to advertise the goods and/or services that your sportsbook business provides is known as content marketing. This is where your search engine optimization (SEO) strategy comes into play. Effective SEO will help increase your online presence and the content pages on your site’s search engine rankings. 

When you appear in more searches, you are likely to get more visits. That can generate new customers and, ultimately, a larger bottom line.

Use a variety of content to attract more sports bettors. You may offer content on how to increase a bettor’s bankroll. You may also offer game previews or even game recaps once they end. 

All of your content can be shared on social media too. That can help create some buzz and generate more eyeballs on all of your offerings. More traffic can lead to more profits. 

Create a Dot-Net Website

It’s no secret that a lot of traditional media companies won’t touch gambling websites. You can get around this by offering a duplicate, free gambling website that uses a dot-net domain rather than a dot-com one. 

The idea behind this is that the average user doesn’t automatically default to “dot-net” when entering a website into their web browser. Using this dot-net website, a sportsbook owner is more likely to have success advertising in conventional media platforms like TV, radio, etc.

The dot-net site is a free play version of the real sportsbook, which has a dot-net domain name.

Email and Mobile Marketing 

Sportsbook owners need to first develop an email list. They can then use that list to market via email. Using email marketing as part of your online sportsbook marketing campaign strategy is still relevant and crucial. 

You’ll be surprised at how effective sending customers – and potential customers – the occasional promotional email is. Remember, the majority of people still check their email at least once a day. 

Bonuses for Marketing Your Sportsbook

Everybody loves free stuff. Bettors are no different.  It shouldn’t come as a surprise that offering alluring bonuses is one of the best ways to advertise your online sportsbook. You can be sure that it won’t take long for bettors to fund their accounts and place a wager if you offer them something they can’t refuse. 

Offering generous bonuses and having a customer loyalty program is a good way to set your sportsbook apart from the competition. Sportsbooks throughout the industry offer incentives, so you kind of have to in order to keep up with the competition. 

Keep in mind that customers will respond to incentives. Give them the incentive to join your sportsbook and they will come. Bonuses are great for marketing your sportsbook.

Use Your Name

Many of the most well-known brands in the online sportsbook industry attribute their success to picking a distinctive and memorable name that gives their brands a face. 

When starting a sports betting platform, picking a name based on keywords and searchable categories is a death wish because you can’t set your brand apart from the competition with a generic, cookie-cutter name, and you won’t gain credibility either. 

You want your target audience to be able to trust you in addition to using a catchy name. Additionally, being open and honest about your business will help you build credibility as an online sportsbook. This will ease the concerns of new players who might not know the first thing about you. 

Referrals & Marketing Your Sportsbook

Referral programs are an effective way to increase traffic to your online sportsbook. It’s a simple way to encourage repeat business and loyalty from your current clientele while also attracting new customers. Your PPH provider should help support your bookie business efforts, including trying to attract new clients.

Incentives and bonuses can be combined here to create win-win situations for everybody. An existing customer gets a bonus for bringing in a new customer. The new customer gets a bonus and the sportsbook owner gets a new client. Everybody wins!

Use Old School Methods in Marketing Your Sportsbook 

Brochures, flyers, direct mail, and other printed materials that some people have written off as outdated tools still count as marketing your sportsbook. Statistics show that a physical piece of promotional material still matters in terms of influencing your customers. 

This contradicts the widespread belief that only the Internet matters today. In the crowded, Internet-driven market of today, print is still unquestionably useful. Direct mail, for example, can often have success rates between 5 and 10 percent. 

Don’t undervalue the power of the written word. It could prove to be a priceless tool in marketing your sportsbook.