The Belmont Stakes are held after the Kentucky Derby, which takes place in early May. The two races are part of horse racing’s storied Triple Crown. The race at Belmont Park in New York is the final leg of the Triple Crown and is held three weeks after the Preakness Stakes. Smart bookmakers understand how to use the race to generate more revenue.
Key Points
– Taking bets on the Belmont Stakes will increase a bookie’s overall profits.
– Smart bookies add horse racing to their offering.
The Triple Crown
The Triple Crown has been run every year since the late 1800s. The Kentucky Derby at Churchill Downs in Louisville serves as the opening race in the yearly Triple Crown racing series for the top three-year-old thoroughbreds in each year’s class. The Derby, which is customarily run on the first Saturday in May, is referred to as the “Run for the Roses.”
The Preakness Stakes are held at Pimlico Race Course in Baltimore exactly two weeks after the Kentucky Derby. It is followed by the Belmont Stakes at Belmont Park in Elmont, New York. Five weeks separate the first race from the final leg of the Triple Crown.
Since the late 1800s when these races began, only 13 horses have been successful in winning all three races in the same year. The most recent was Justify in 2018 and American Pharoah accomplished the feat in 2015.
The great thing about the Triple Crown is that sports bettors typically flock to these events. Even though they prefer betting on football and basketball, bettors will take a shot at betting on one or even all three Triple Crown events.
Smart bookies know this and put together strategies to take advantage. Bringing in any extra revenue is always a plus for a sportsbook owner.
ICYMI: WHY AUTO RACING IS SO POPULAR
Why Add the Belmont Stakes Racebook
Throughout history, the Belmont Stakes is unique among important graded thoroughbred horse races. Additionally, it draws a sizable amount of betting activity from both devoted sports fans and horse bettors. That is why sportsbook owners should act quickly and add a racebook to their current offering.
Bookies can take advantage of this betting opportunity in a variety of ways. The first step is to work with a top-notch pay per head bookie solutions provider. A pay per head (PPH) service is a turnkey, plug-and-play solution that takes care of just about everything a bookie needs to run a successful sportsbook.
A professionally designed, custom website is one of the benefits. It’s there where all the bettors will log in, make deposits, check lines, and place bets. Most pay per head providers offer the racebook as an additional service at no extra cost. This is why bookies are encouraged to add the feature.
Offer Odds from Various Tracks
Even after the Belmont Stakes and the Triple Crown has ended, bookies can still take advantage of horse racing. A racebook will include daily odds from numerous tracks in the US and throughout the world.
Bettors can get in on the horse racing action nearly every day. Sportsbook owners don’t have to do much except tell their PPH provider that they would like to add the racebook feature.
Offering a variety of fixed-odds betting options for this race is a simple way to pique the interest of your loyal sports betting clientele.
Making Bank with the Belmont Stakes
On a fixed-odds bet to win, Belmont Stakes futures can bring in a sizable amount of volume. This is particularly true if a potential Triple Crown victory is at stake. Bettors wager straight up on a horse to win. It’s the easiest bet in horse racing and the one that pays the most money to a private bookmaker. The premise is simple. Add more horse racing bets; make more money.
Pay per head bookie solutions can provide bookies with a longer list of head-to-head betting odds in addition to the winner’s fixed odds. In a single race, this pits one horse against the other. The horse that finishes higher in the standings is the winner.
There are also all sorts of exotic bets such as the Exacta, Trifecta, and more. The racebook takes care of placing all available bets on your board. You can always add more race prop options to your horse racing futures odds to win and head-to-head odds.
Add the Racebook Feature Now
A pay per head online racebook is another way to add to a sportsbook owner’s bottom line. Taking bets on the Triple Crown races – the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes – are a definite.
With the racebook in place, smart bookies will market it throughout the season and take bets on races from all over. Your pay per head fees will be the same no matter what. Remember, you pay a fee for each active bettor.
Why not actively try and get your current players to utilize the racebook? You can use some unique marketing ideas or promotions to encourage bettors to use this feature. You are paying a fee whether they bet on different sporting events or horses. Getting them to do both is like a bonus for you!
If you really want to turn your online sportsbook up a notch, start taking bets on horse races like the Belmont Stakes. Then, keep doing so throughout the rest of the summer and make bank!
